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Apple Store / Apple news / A developed society is a developed technology. Creation of ecosystems from smart devices and their personalization
05 May 2021

A developed society is a developed technology. Creation of ecosystems from smart devices and their personalization

Where does personal life end and the world of big data that we voluntarily contribute to our gadgets begins?

Eleonora Rusanovska

The development of mankind is continuously associated with the development of technology. Today, perhaps a lazy or deeply convinced person does not use a smartphone. Its operation is due to an increase in the speed of life and movement, the need to communicate and search for information, as well as other useful functions. Manufacturers of large equipment and the smallest items are increasingly abandoning paper use manuals. Instead, they are converting to electronic format by printing QR codes on packaging. Traveling to distant lands and chatting with locals, planning the day, everyday shopping, going out to restaurants and entertainment also require using the phone. As much as we want, society has long ago launched the process of technologization.

ecosystem at home

Technology ecosystem

Electronics manufacturers, in turn, fuel the desire of consumers to buy their products. Companies adjust to the needs of people, set trends, and improve. Progress has gone as far as creating ecosystems of individual brands, that is, a collection of devices that can interact more easily than with other brands. The saturation of various functions and a variety of choices has led to the fact that the most ordinary user will no longer buy the first device they come across with an attractive price. He will carefully analyze the offers on the market, look at alternatives, evaluate what his environment is using and only then decide.

Yes, people conditionally divide themselves into reference groups, and yes, the very device from which the analysis will take place can greatly influence the choice of a potential buyer. Let's say Apple decides to release a washing machine that fits perfectly with the entire ecosystem of the brand. Given this advantage, some segment may turn a blind eye to the overpriced, because a person is used to using this technique (he uses Apple Watch, calls from an iPhone, works with a MacBook) and will show loyalty to him. Conversely, if the No Name company releases a fully-fledged technology, but without the ability to synchronize it with other devices and create an ecosystem (so that the application does not work well on both iOS and Android), it can be expected to fail.

 ecosystem apple

Internet of things

Technologically, an ecosystem is a collection of interconnected applications from one or more firms. Ecosystems have long replaced the platform concept that has been so popular over the past decade. Not surprisingly, platforms meant services that companies could build their products on. There were enough restrictions on both sides. Let's even take the platform functionality and placement standards.

In order for ecosystems to develop, there is not enough constant updates that companies are so diligently developing. After all, updates are only the basis on which the evolution of devices was built. No matter how many new chips we are offered, about every third young man understands how much memory he needs, what performance, whether he can be content with this camera and whether he needs to buy more and better. In this cycle, one gadget will replace another. However, with the advent of the Internet of Things (IoT), the possibilities are much greater. Smartwatches, bracelets, household items: kettles, TVs that recognize voice commands, refrigerators, dispensers and even lighting. All of these elements can help expand the network of connections to the ecosystem. The smartphone, in this case, will become a kind of personal control panel, which makes it irreplaceable in the future.

 Internet of things

Internet of things and smart home

Given the pandemic, ecosystems will take a step further. According to Voex, Americans spent more than 60 million hours a day in their homes last year, giving up travel to the office. The same trend is observed in Ukraine and many other countries. All indications are that people will continue to spend more time within their own four walls in the coming years. And the offices will have much more free space than before the coronavirus. Ongoing changes will affect the way we design, maintain and operate buildings. That is why ecosystems of entire smart homes are gaining popularity.(BIoT). Smart building solutions are driven by changes in the IT market, which is well illustrated by the Internet of Things.

According to Swedish company Memoori, the rise of the Internet of Things has significantly accelerated the transformation in intelligent building automation, displacing existing business models. According to the Swedish forecasts, the global BIoT market in 2025 will reach 82.7 billion US dollars, and under the pessimistic scenario - 65.2 billion US dollars. By comparison, in 2019 it was worth less than $43 billion. According to analysts, the number of connected devices will increase from 1.7 billion in 2020 to nearly 3 billion in 2025.

Experts generally agree that integrating legacy infrastructure with sensors and IoT applications, new networks and cloud services is key to truly smart buildings. The cabling that is used to build the basic operating infrastructure, including HVAC (heating, air conditioning, ventilation), elevators, access control systems, lighting and emergency systems, will continue to play an important role and will not be fully automated. However, with the development of 5G technology, it is likely that the smart home will take on some tasks in the future, such as monitoring processes.

smart home


In addition to the aforementioned concept of ecosystem, the importance of personalization is increasing. All modern devices strive to be useful to the user and increase their own chances of survival. In order to stay on the market longer, corporations study their customers not only at the moment of choosing a product, attracting a well-thought-out marketing campaign, but also throughout the entire period of use. For example, the familiar screen time report allows application developers to understand what kind of content you like best. Personal settings in any technique will make operation faster and more enjoyable.

Popular sites among your group of people will help sellers offer only the products they need and increase sales to their target audience. It is known that 74% of customers of online stores are annoyed by the content and offer that is not tailored to them. And 57% are willing to share personal data with the seller if the recommendations include his personal needs. Offers, payment methods, possible actions, great opportunities for your own business. Most likely, in the future, a person will be able to customize everything in the house, car, at work, automating processes from waking up to late dinner.


Pros and cons of personalization


The data that devices collect is not limited to the photos you store on Google Disk and surf the web. For all, absolutely all transactions, purchases, accounting, effects, actions, structured and unstructured, related to quantity and numbers, there is a general concept - Big Data. These are data that are stored on huge digital media and contain literally all the available information in the world. Every minute in the world, 2.5 million requests are made in browsers and all this is recorded. Such data, or rather obtaining them, can help humanity to regulate scarce resources and deliver them to poor regions. Finding these resources using sensors. They are able to establish infrastructure, regulate the movement of traffic flows in the event of traffic jams.

Big Data is used in the agricultural industry, providing careful and timely care for plants. Technology ecosystems and personalization will play an important role in the development of data. Each person, setting up the improvement at the household level, will be able to influence the general improvement in the world by their actions. For example, the development of smart smartphones, TVs will help to manage the absorbed energy, and may improve our life in all aspects. In addition, the development of technology is constantly leading to an improvement in living standards and working conditions. This is evidenced by English studies on the census and employment in Wales.



Shopping will be easier, infrastructure will be better, but what about privacy? When creating ecosystems, you should carefully consider your actions and disagree with all requests that come from sites or applications. A simple familiarization with the terms of use and cookies will help the user to control their personal data. You also need to be careful about your cloud storage. Periodically clean them, delete unnecessary files, structure data, not only when changing a device. If the user can independently manage the data in the device settings, allow or prohibit certain actions.

ICOOLA wishes you safe use and new, happy purchases to build your own ecosystem.

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