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Apple Store / Apple news / SellCell Research: Why Users Choose Apple Over Samsung Smartphones
31 March 2021

SellCell Research: Why Users Choose Apple Over Samsung Smartphones

SellCell research results. Why users choose Apple products

Катерина Антонюк

Not so long ago, SellCell conducted a study, during which it was found that the owners of Apple technology are not ready to give it up, but the owners of Android devices have rather mixed feelings.

One of the key criteria that manufacturers are guided by is the opinion of regular customers. And the latter quite often complain about Android smartphones, and this forces them to pay attention to iOS.

Apple never forgets about past generations, unlike Android manufacturers

Apple releases several smartphones a year, which are almost identical in price. And most importantly, after purchasing a new gadget on iOS, the old one does not need to be thrown away. The company provides service and the ability to update the system for 5 years. In addition, if something breaks down within a year, then there is an opportunity to repair it under warranty.

When buying a new smartphone, you do not need to throw away the old one. IPhones of past generations can now be purchased on the secondary market without any problems. Therefore, a phone in good condition can be sold at a profit.

Also, buyers who purchase gadgets from Apple do not have to worry, because the smartphone can definitely last for 3 years. The same cannot be said about Android devices. When purchasing a new smartphone, the user will definitely not be able to sell it at the same price as the iPhone.

Features of iPhone products

It is worth noting that there is a lot of competition in the market for Android devices. In this regard, manufacturers have to release new smartphones almost every day in order not to lose their positions in the market. Even flagships come out once or twice a year.

If we compare the iPhone 6s Plus, which appeared in 2015, and the Samsung Galaxy S6, then it is unlikely that about the latter, anyone will be able to at least remember something that cannot be said about the former. Even today, the iPhone 6 is still in use and works great.

In other words, the iPhone is more profitable to buy. After all, if at some point a decision is made to purchase a new phone, then the old one can be sold quite profitably.

Unique design and technologies that are constantly copied from Apple smartphones

Historically, Apple has evolved into a trendsetter in smartphones. Therefore, very often, other manufacturers try to copy everything, including the design of the iPhones. But, not every manufacturer can do it.

Especially with the advent of the iPhone X, gadgets began to appear that were very similar to this smartphone in terms of the location of the cameras.

SellCell research

Other developers, as it turned out, simply do not have their own vision, and they are constantly trying to focus on Apple gadgets. Therefore, even in 2021, buying any of the flagships, the user will receive a copy of the products of the "apple" manufacturer, with the exception of Samsung.

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