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Apple Store / Apple news / Conquering the world of TikTok, fictional or real competition with Instagram
05 March 2021

Conquering the world of TikTok, fictional or real competition with Instagram

TikTok's popularity is gaining momentum every day. ICOOLA knows whether this social network creates competition for Instagram

Antonyuk Katerina

What should you know about TikTok first? TikTok is an online platform for creating and publishing short videos with music. Despite the fact that it was created long before 2018, still in 2018 the active young generation of people is associated with this network, although TikTok has accounts for users of different ages.
The idea to create a mobile application belongs to the Chinese company ByteDance, which in September 2016 launched a service in the country called Douyin. In 2017, in order to enter the Indonesian market, the development team is adapting the name for the international market - TikTok. Later, a service known as musical.ly appeared in the ByteDance product portfolio.
What is special about musical.ly? The new ByteDance platform is focused on publishing short videos with music, and the service quickly became popular not only in European countries, but also in the United States and Japan. Everything changed for ByteDance when the company decided to combine services in order to bring them to market under a single brand TikTok, as we know it.

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