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Apple Store / Apple news / How does Apple flush out the rat?
07 April 2021

How does Apple flush out the rat?

How Apple calculates unscrupulous employees and what threatens them for leaking information

Eleonora Rusanovska

In early March, it was reported that a new Apple presentation would take place at the end of the month. And there was no surprise in this case, because the company had already taught us that it launches a new product every spring. And also, the manufacturer has accumulated enough "debts" that he had to present: iMac, iPad Mini, AirPods 3, Air Tag, iPad Pro. But, in fact, this news was most likely fake, since there was no official statement about the March presentation from Apple representatives.

John Prosser, who has repeatedly made statements about new presentations, confirmed that he had not heard anything about the March presentation. The presentation will take place but in April. The March statement was a real stuffing on the part of the company, intending to identify a "mole" regularly leaking information to journalists.

Will there be an Apple presentation in March?

Why are information leaks made? Prosser noted that Apple's management suspected that one of the employees, regularly, is leaking information about planned events and events in the IT industry to journalists, who then make it all public. Since the information reached the journalists with maximum accuracy, Cupertino is concerned about the prospect of the next, more promising and serious releases. This is what prompted the management to take action regarding the calculation of the "pest" of the company. For this, several fake statements were made in a "close circle" about the holding of events, which the "mole" successfully "swallowed" and leaked to the media.

When is the actual Apple presentation planned?

Similar PR moves of Apple- not a novelty. Since this is not the first precedent when the company is taking measures to suppress information leaks about the planned releases of IT novelties and gadgets to the mass media. The day before, the company's management filed a lawsuit against S. Lancaster, who for 10 years held the position of responsible for materials in the Apple. The accusation reads: the disclosure of classified data, which entails the collapse of the Apple marketing, as competitors know exactly the timetable for the release of new gadgets and devices.

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So will the spring presentation of the Apple take place? This is essentially a global issue. If you believe Prosser's statement, it will take place in April, and only new hardware will be presented at it. But, based on personal observations, we can say that the presentation may not take place, since the company has a rule to release new devices for sale without publicity, accompanied by a small press release. After all, recording Apple presentations and films is an expensive and time-consuming procedure, and some products may well end up on store shelves without it. Therefore, we are watching the news from the giant of IT technologies and expect the release of new products.

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